All the buzz. None of the noise.

Revenue management for European operators ahead of the curve. Every night priced right.

I run pricing, distribution, and yield strategy on portfolios of 1 to 50 listings, the way a hotel revenue manager does. +22% average RevPAR across my 2025 portfolio. Macro-market trained, micro-market brain. Based in Madrid.

Get Your Free Revenue Leak Audit How It Works

PriceLabs Certified · Boom · Wheelhouse · Key Data · Revenue Managed Across 1,000+ Properties · Globally Validated →

The BNB Specialist Aaron Calloway — SaaS vendor, direct property operator, AI-native revenue strategist.

The hive, today

You didn't buy a property to babysit a pricing tool.

"Running my Airbnb feels like working for a boss who never talks to you — but still controls whether you get paid."

— STR Host, PriceLabs Global Host Report

PriceLabs is a car you're flooring with a flat tire

The tool is good. The comp-set is wrong, the floor rate is guessed, and nobody is watching pacing.
A full-service PM wants 20–30% of gross

To run your cleaners and your guests. Not the 4% of the business that decides whether the rest is profitable.
You're reacting to the market, not shaping it

By the time you notice the occupancy dip, you've already lost the month. And the month after.
Regulations change. Your strategy hasn't.

Spain's 2028 HUT sunset. France's 90-day cap. Italy's CIN. Someone needs to be translating that into pricing.

The different approach

A fractional revenue desk — not another tool, not another agency.

Most owners are stuck choosing between a €50/mo algorithm and a €2,000/mo agency that farms them out to a junior. There's a better seat.

01.

Vs. Dynamic Pricing Tools

Strategy on top of the software.

PriceLabs, Wheelhouse, and Beyond are cars. I don't sell cars — I drive them. You keep your logins. Every change is logged, reversible, and explained in plain English.

02.

Vs. Big Agencies

Five to seven clients. Never more.

A deliberately small practice. You work with me directly — not a team of analysts pretending to be me. When I hit capacity, I stop taking new clients before I dilute yours.

03.

Vs. Doing It Yourself

Someone looks at your numbers weekly.

So you don't have to. Pacing reports, comp-set rebuilds, channel mix, and LOS discount strategy — handled. You get your weekends back. The revenue gets tighter.

Proof of work

Real portfolios. Real numbers.

Confidentiality is the default. These are summarized — detailed case studies and references available on request during the audit call.

Vacation Aruba — Beachfront Villa with Infinity Pool

Aruba · Vacation Aruba

Premium villa portfolio, bottom-quartile to top-decile in 90 days.

Comp-set rebuild, floor-rate recalibration, and LOS discount restructure on a high-ADR villa portfolio on one of the Caribbean's most competitive islands.

+31%

RevPAR

€42K

Added in Q1

Dominican Republic · GoRentry

Boutique Caribbean operator fixing a €30K/yr revenue leak.

Pacing discipline and a channel-mix shift away from heavy OTA dependence — replacing it with a direct-booking strategy built to compound over time.

+18%

Occupancy

24%

Direct bookings

Trust First Management — Florida waterfront homes

Florida · Trust First Management

Seasonality strategy that stopped leaving the shoulder months empty.

Dynamic min-stay rules, event-layer pricing, and direct-booking conversion — turning the shoulder seasons from the weakest months to the most strategically managed.

+27%

Annual revenue

3.4×

ROI on fees

What clients say

Working with Aaron has been a fantastic experience. As our Revenue Manager at VacationAruba, he consistently goes above and beyond to ensure everything runs smoothly and performs at its best. He's not only incredibly skilled at what he does, but also easy to communicate with and truly cares about his clients' success. We're grateful to have him as part of our team and would recommend him without hesitation.

VacationAruba Team Beachfront Villa Portfolio · Aruba

Working with Aaron over the past year has been a game changer for GoRentry. Since bringing him on to lead our Revenue Management strategy, we've seen a significant step up not only in our revenue performance, but in the overall sophistication of how we manage pricing, occupancy, and forecasting. He's highly professional, knowledgeable, proactive, and extremely detail-oriented. If you're looking for someone who genuinely understands short-term rental revenue management and delivers real results, I would highly recommend Aaron.

Christian Rosario, CEO — GoRentry Short-Term Rental Portfolio · Dominican Republic

Working with Aaron has been a game changer for our portfolio. Before bringing him on, we were leaving money on the table with inconsistent pricing and a lack of real strategy. Since then, we've seen a clear lift in both occupancy and overall revenue. What stands out most is his ability to balance data with real-world market intuition — he's not just adjusting prices, he's actively managing performance and making proactive decisions that directly impact our bottom line.

Trust First Management Coastal Property Portfolio · Florida

Engagement

Three ways to work together.

For individual owners and property management companies alike. Transparent pricing on purpose — it saves us both time, and it's the kind of respect I have for this practice.

Revenue Teardown

Diagnostic · 3 Days

Free for the first 3

One listing, audited against your real local market. One clear number, delivered as a personalized Loom walkthrough within 3 days.

Founding Client Rate €99 after the first 3 operators this month

Full listing teardown (photos, copy, conversion)
Comp-set rebuild with real benchmarks
Pricing strategy & floor-rate recalibration
Channel mix & distribution audit
20-minute personalized Loom walkthrough
Written 90-day action plan

Book Audit

Ideal for: 1–10 properties

From curious to compounding, in three steps.

Revenue Leak Audit

You share a listing URL. Within 48 hours, you receive a 20-minute personalized Loom walkthrough of what's leaking revenue and what I'd fix first. Free. No obligation.

Discovery Call

A 25-minute fit call between 11:00 and 15:00 CET. We decide together whether we're a match. No pitch deck. If we're not, I'll tell you who is.

Engagement Starts

Audit, Core, or Private. First visible revenue gains in 30–60 days. Full effect by 90. If month three doesn't pay for itself, you shouldn't be paying me in month four.

Questions, answered

The eight things owners always ask.

Why wouldn't I just use PriceLabs or Wheelhouse on my own?

You should be using them. I don't sell software — I run the strategy on top of it. PriceLabs is a car. Most owners I meet are flooring the accelerator with a flat tire. I touch your settings; you keep your login; every change is logged and reversible.

How is this different from hiring a full-service property manager?

A PM takes 20–30% of gross and runs your cleaners, your guests, and your listing. I don't touch any of that. I run the 4% of your business that decides whether the other 96% is profitable — pricing, distribution, and data.

What results can I realistically expect, and how fast?

+15–25% RevPAR is the typical band. First visible gains in 30–60 days, full effect by 90. I'll tell you on the audit call if your portfolio is in that band or outside it.

What's the minimum portfolio size?

None. With per-listing pricing, even a single well-run apartment is worth managing. Start with the free teardown and we'll see if the numbers justify ongoing work.

I'm based in Portugal/Italy/Dubai/Bali — do you actually know my market?

Yes. I've worked across Europe, the Caribbean, Florida, and Dubai. I read Catalonia's housing law, I know what a CIN is, I know what Declaloc requires by May 2026, and I've benchmarked ADRs from the Algarve to Canggu. If your market is new to me, I'll say so — and I'll still know how to benchmark it properly within a week.

Are you a one-person shop? What happens if you're unavailable?

I run a deliberately small practice — five to seven active clients at a time. Every client relationship is fully documented. If I'm out, you have continuity. If I'm stretched, I stop taking new clients before I dilute yours.

What's the contract and exit?

90-day minimum engagement on Core. Month-to-month after that. 30-day notice either direction. No long lock-ins — the work either pays for itself by month three or you shouldn't be paying me in month four.

Do you take US clients?

No. My full-time role is with a US-focused consulting firm, and I don't compete with them. Hive Revenue Co. works exclusively with owners in Europe, the Caribbean, Latin America, the Middle East, and Southeast Asia.

About Aaron

I've sat on every side of the revenue table.

I sold the data at one of the industry's leading vacation-rental intelligence platforms. I ran revenue at a large Atlantic-market property manager across 300+ properties. Today, I advise a global portfolio of 1,000+ properties and run Hive Revenue Co. — a deliberately small European practice — on the side.

Every tool in my stack — from PriceLabs and Boom to Key Data and AI-powered market intelligence — is chosen because it's the sharpest instrument for the job, configured precisely, and run with an intention behind it. I study but I don't follow the technology. I stay ahead of it by consolidating what matters, and cut what is wasting your time and money. The result is a workflow that's fast, auditable, and built to compound.

What that means for you: I meet you where you are, because I've already been there. I've been the one reacting to the market instead of shaping it. I know what it feels like to run reports without a strategy, and I know exactly what it takes to become the operator who leads the market instead of following it. That transition is what I build for every client. See the full resume on LinkedIn →

SaaS

Lighthouse

2019–2023 · Madrid

Direct Operator

Stay Duvet

2023–2025 · Charleston

Consultant

Richer Logic

2024–Present · Global